DUBAI, United Arab Emirates, Dec. 31, 2018 /PRNewswire/ — With a never-before-seen spectacle of fireworks and laser displays on the iconic Burj Khalifa, Emaar mesmerised the world with its New Year’s Eve Gala in Dubai to usher in 2019. The event welcomed over a million revellers in Downtown Dubai, Emaar’s flagship mega-development. A highlight was the special tribute to the late Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE, whose birth centennial was observed in 2018 as the ‘Year of Zayed’.
The show’s social media campaigns reached over a billion users, complemented by Emaar’s partnership with TikTok. Emaar NYE 2019 was one of the world’s most-watched New Year’s Eve celebrations telecast live globally and live-streamed on mydubainewyear.com. The illumination of Burj Khalifa’s façade earned it two additional Guinness World Records – for the ‘Largest LED-illuminated façade’ and the ‘Tallest LED-illuminated façade’.
Mohamed Alabbar, Chairman of Emaar Properties, said the event is a tribute from the UAE to the world, reflecting the nation’s positivity and cosmopolitan outlook. “With this celebration, we are highlighting the vision of our leadership to create a new era of progress through openness and collaboration, here in Dubai and the UAE – for the world.”